Home > A/B Testing

A/B Testing

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

ARPrice provides the A/B testing facility to display more than one pricing table using just single Shortcode. You need to add the shortcode :  [ARPrice_ab]  in frontend after configuring pricing table priority from admin panel.

ARPrice - A/B Testing

You can see A/B testing options in the above screenshot, you need to select any table as a Primary table and then variation tables as many as you want. In variation tables, you can set more than one table and priority of the table using a percentage(impression) value. After configuring values, click the button Save.

Note: After each time saving the A/B testing settings, A/B testing’s analytics will be reset.

Here an impression of Primary table will be 100 – total impression of variation tables

For Example:
variation table1 = 20%
variation table2 = 30%
The impression of Primary table will be 50%

Higher the percentage of table, it will display more times in frontend.

A/B Testing Analytics

Analyze the A/B testing, Here you get the views and clicks detail of tables set in A/B testing. And you can reset analytics by click the Reset Analytics Button.

ARPrice - A/B Testing Analytics