Let’s be real, getting a customer’s first purchase is hard. But getting them to come back is even harder. In 2026, discounts alone won’t cut it. Shoppers want reasons to stay loyal, feel rewarded, and actually enjoy buying from your store. That’s where points and rewards plugins come in.

If you’re running a WooCommerce store and wondering which loyalty tools are actually worth your time (and money), you’re in the right place. This isn’t another boring feature dump or salesy comparison. We’ve rounded up the top 5 WooCommerce points and rewards plugins that help turn one-time buyers into repeat customers.

Here we share practical use cases and a clear breakdown of what each plugin does best, so you can pick the one that fits your store and your vibe.

1. WPLoyalty

If you want a loyalty plugin that actually does more than “earn points, get discount”, WPLoyalty is a strong pick. It’s built for WooCommerce stores that care about retention, not just one-time sales, and the numbers back it up. With 4.9 ratings from 200+ reviews, 3,000+ happy customers, and stores seeing up to 20× ROI, this plugin isn’t messing around.

What makes WPLoyalty stand out is how flexible it is. You’re not locked into basic purchase points. You can reward customers for actions that matter, such as engagement, referrals, and consistency.

Here’s what you can do with it:

• Reward purchases, signups, reviews, referrals, birthdays, and even daily logins.
• Offer rewards like discounts, free shipping, free products, or coupons.
• Gamify loyalty with levels, point expiry, and achievements.
• Customize everything, from reward rules to branded reward pages.

It’s powerful, easy to manage, and perfect if you want loyal customers, not just quick wins.

2. Advanced Coupons

If WooCommerce coupons ever made you think, “That’s it?” Advanced Coupons is the glow-up you’re looking for. It takes boring, basic discounts and turns them into smart, flexible deals that actually move the needle. Think less manual work, more sales on autopilot.

This plugin goes way beyond standard coupon codes. You can build BOGO deals, auto-apply discounts, reward loyal customers, and even sell gift cards without touching code. It’s powerful, but still beginner-friendly.

What store owners love most:

• BOGO & auto-apply coupons.
• Loyalty points customers can redeem later.
• Store credits & gift cards for repeat purchases.
• Cart rules to control who gets what (no coupon abuse).

With 25,000+ stores using it and so many 5-star reviews, Advanced Coupons is ideal if you run frequent promos or want more control over discounts.

3. YITH WooCommerce Points and Rewards

If you want a loyalty plugin that’s powerful and battle-tested, YITH is a solid pick. It’s used by 30,000+ WooCommerce stores and holds a 4.2/5 rating from 120+ reviews, which already says a lot. This plugin is all about turning everyday actions into reward-worthy moments… You name it.

What makes YITH stand out is how deep you can go with gamification without making things messy. You can reward different users differently, create levels and badges, and even show public leaderboards to spark that competitive energy.

Why store owners like it:

• Flexible point rules by product, category, or user role.
• Gamification with levels, badges, and rankings.
• Referral system with points for signups and purchases.
• Points auto-convert into cart discounts (fixed or %).

It’s not the cheapest option at $139.99/year, but if loyalty is a serious growth lever for your store, YITH gives you the control to play long-term.

4. Simple Points and Rewards

If you want a no-nonsense loyalty plugin that actually does everything, Simple Points & Rewards for WooCommerce lives up to its name. It’s built for store owners who want powerful rewards without spending weeks setting things up or duct-taping multiple plugins together.

This plugin lets customers earn points for pretty much every action that matters, like signups, orders, referrals, reviews, birthdays, daily logins, and even social shares. On the front end, shoppers get a clean Rewards dashboard inside My Account, plus a floating widget that makes tracking and redeeming points ridiculously easy.

What makes it stand out:

• Tons of earning rules (including referrals, Nth orders, and streak bonuses).
• Flexible rewards: coupons, free products, or checkout discounts.
• Levels, badges, and real-time points tracking.
• Built-in referral system with gift coupons.
• Clean analytics, email notifications, and automated expiry.

It’s beginner-friendly, crazy customizable, and designed to grow with your store, not slow it down.

5. WooCommerce Points and Rewards

WooCommerce Points and Rewards is the go-to choice for store owners who want a simple, no-frills loyalty system that works right out of the box. Built by Woo itself, this plugin focuses on one thing that does it well: rewarding customers with points they can redeem for discounts.

You can decide exactly how points are earned and spent. For example, customers might earn 1 point for every dollar spent and redeem 100 points for a $1 discount. You can also override these rules at the product or category level to push specific items.

What makes it a practical choice:

• Award points for purchases, sign-ups, or product reviews.
• Set maximum discounts to protect your margins.
• Adjust customer point balances manually when needed.
• View a full log of point activity for transparency.

It’s not flashy, but if you want a reliable, Woo-native points system, this plugin delivers exactly that.

Final Take: Loyalty Is the New Flex

At the end of the day, points and rewards aren’t just a “nice-to-have” anymore;  they’re how you keep customers coming back in 2026.

The right WooCommerce plugin can turn casual shoppers into repeat buyers without begging them with discounts. Whether you want simple points or full-on gamified loyalty, there’s a tool on this list that fits your store’s vibe. Pick smart, test, and build a loyalty experience your customers actually enjoy using.

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